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What Makes Buyers
Click, Watch and Buy

Lessons from 10 years and 500+ connected channels: hooks, thumbnails, product reviews, Top Picks videos and Amazon listings.

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What 500+ connected channels taught us about influencer marketing

After 10 years, the biggest win was never a longer creator list. It was the right niche channel, a set publish date and a fast fix when a video needed one.

Sep 22, 2026·9 min read
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Top picks

Why Top Picks videos keep selling long after launch

The search terms people use right before they buy, and why a “best of” video keeps getting found for months.

Oct 6, 2026·6 min read
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